Document Type : Research Paper
Authors
1
PhD Student in Entrepreneurship، Organizational, Department of Entrepreneurship, Qzvin Branch Islamic Azad University, Qazvin, Iran
2
Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3
Associate Professor, Department of Economics, Faculty of Islamic Studies and Economics, Imam Sadegh (AS) University
4
Associate Professor, Department of Health Services Management, School of Health, Baqiyatallah University of Medical Sciences, Tehran, Iran
Abstract
Studying entrepreneurship at the bottom of the pyramid faces many challenges because most studies exclude the bottom of the pyramid from entrepreneurship studies worldwide. The most important reason for this can be seen in the low importance of poverty in Western Europe and North America in the field of business and these areas should be considered the most important areas of business studies in the world. Therefore, following this necessity, the present study is based on the study and leveling of the business growth areas of entrepreneurs at the bottom of the pyramid of the Imam Khomeini Relief Committee. In the present study, we try to combine the grounded theory strategy with the topics of analysis in soft operations while identifying the variables involved and leveling them. The philosophy is the interpretive type with a qualitative approach. Evaluation and measurement performed by a questionnaire (sample size of 10 business experts based on the targeted sample). The results after DEMATEL analysis and interpretive structural analysis showed that the category of entrepreneurial conditions as the most important variable of the set of eight categories of business is the bottom of the pyramid in the relief committee. This category was the most important independent variable of the set, which along with the variables of interactive facilitation management, interactive facilitation level, and facilitation management introduced as independent variables that result of their interaction is the formation of four outcome variables, namely, facilitation consequences, other factors affecting facilitation, facilitation structure, and facilitators of facilitator formation as dependent variables.
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