Document Type : Research Paper


1 student Industrial Management, Faculty of Management and Accounting, Allameh Tabataba'i University,Tehran,Iran

2 M.A Student, Management, Accounting and Economics Faculty, Yazd University, Yazd, Iran


The change of production organization and operating structure to a decentralized and social structure has always been considered. Under the growing process of personalization and socialization, social manufacturing is an emerging technical and commercial approach to the mass personalization paradigm that allows consumers to build personalized products and personal services with their partners by integrating inter-enterprise manufacturing process. This article reviews the literature and discusses the social manufacturing paradigm, and presents a suitable model for it. In this study, we will compare social manufacturing and other manufacturing paradigms, and additionally, its features and paradigm logic will be discussed. Based on a comprehensive review of the literature, this article clarifies the key concepts, and develops a strategic perspective of social manufacturing paradigm.


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