Document Type : Research Paper


1 payam noor university

2 optimization research group


Given the importance of using the Internet and its related technologies for marketing in today's business environment, it has created an intense competition among various entities and organizations, and has led them to use different ways to succeed. In this respect, a comprehensive overview of the types of digital marketing has been done. The purpose of this study is to introduce digital marketing practices that can be used in the field of education, and bring about success in the performance of businesses marketing that are active in this field. According to the theoretical foundations of this study, three types of marketing including social media, email, and content marketing can be identified as digital marketing practices that can be of particular use in education. Therefore, they are recommended to the managers of relevant organizations.


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