Document Type : Research Paper


1 department of accounting, faculty of social sciences , IKIU, Qazvin, Iran.

2 department of industrial management, faculty of social sciences , IKIU, Qazvin, Iran.


Legislation of environmental regulation together with growth in awareness and sensitivity of costumers with respect to environment has made the organizations to implement green innovations in products, processes and management systems. This causes better performance and a step towards keeping environment safe. Current research tries to realize the influence of environmental regulation and costumers’ pressure for green innovation performance of small and medium-sized enterprises. For this purpose, first we review the theoretical and historical background, then conceptual model and research theories are tested using Smart PLS software, finally modelling of structural equations based on partial least squares are implemented. The conceptual model show that the costumer pressure and environmental regulation effect on the green innovation performance with the emphasis of top management support, R&D and environmental management system. The results show that environmental regulation (0.196) through the mediation of environmental management system (0.377) on the green innovation performance and costumers’ pressure (0.259- 0.407) through the top management support (0.562) and environmental management system (0.377) on green innovation performance are effective.


Main Subjects

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