Document Type : Research Paper


1 Technology management, research and development department, Farabi School of Management and Accounting, Tehran University, Qom, Iran

2 Associate Professor, College of Farabi, University of Tehran, Iran

3 Malek Ashtar University of Technology

4 Department of Industrial and Financial Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran



With industrial revolutions, there have been fundamental changes in technology and production patterns. The introduction of automation processes, electronics and information technology in the transformations of machine and manual work led to the fourth industrial revolution. This development, which is referred to as the fourth industrial revolution, has led to the emergence of concepts such as the Internet of Things, big data, and artificial intelligence. Therefore, the purpose of this research is to provide a model of the effect of the technologies of the fourth industrial revolution in the Iranian automobile industry. In terms of the environment, the current research is of the library and field type. Based on the applicability of the results, the current research is applied. Also, according to the subject, the nature of the current research is descriptive and correlational. The statistical population of this research is made up of deputies and managers of the automobile industry. For the validity of the questionnaire, face validity was used, and for reliability, the shared and composite reliability coefficient was used. For data analysis, using SPSS and Expert Choice software, correlation coefficient, hierarchical analysis and sample t-test were used. The findings of the AHP hierarchical analysis method test show the importance of the components of the technologies of the fourth industrial revolution in the automobile industry. It ranks third with 0.157, institutional environment ranks fourth with 0.145, government policies rank fifth with 0.120, market weighs 0.117 ranks sixth, and finally cultural factors rank seventh with 0.102. Paying attention to the basic indicators of the importance of the technologies of the fourth industrial revolution in the automobile industry will help this industry move better than before in the direction of predetermined goals.


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doi: 10.22034/jtd.2022.1972025.1808.