نوع مقاله : مقاله علمی-پژوهشی
نویسندگان
1 استادیار، گروه مدیریت بازرگانی، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر، ایران؛ ‏
2 دکترا، مدیریت منابع انسانی، مدرس گروه مدیریت و حسابداری، دانشگاه زنجان، زنجان، ایران‏
3 استادیار، گروه اقتصاد، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، ‏بوشهر، ‏
چکیده
با توجه به افزایش تقاضاها برای حفاظت از محیطزیست از سوی ذینفعان مختلف؛ اتخاذ یک راه‌حل فناورانه سبز متناسب با ویژگی‌های عملیاتی هر سازمان، وظیفه‌ای اساسی برای دستیابی به مدیریت پایدار از سوی مدیران سازمان‌ها است. از این‌رو، هدف پژوهش حاضر، شناسایی و تحلیل موانع پذیرش فناوری سبز در صنعت برق است. پژوهش حاضر به لحاظ شیوه انجام کمّی؛ از نظر جهت‌گیری کاربردی و از حیث استراتژی، پیمایشی است. جامعه آماری پژوهش، کارکنان شاغل در شرکت توزیع نیروی برق زنجان می‌باشند. در گام اول پژوهش برای شناسایی موانع و شاخص‌های مؤثر در راستای پذیرش فناوری سبز از بررسی ادبیات پژوهش و برگزاری گروه کانونی استفاده گردید. در گام دوم پژوهش، برای رتبه‌بندی عوامل و شاخص‌های شناسایی شده از تکنیک تحلیل سلسله‌مراتبی فازی استفاده شد. ابزار گردآوری داده‌ها پرسشنامه محقق‌ساخته می‌باشد. به‌منظور سنجش روایی پرسشنامه از روایی صوری و محتوایی استفاده گردید. همچنین، برای سنجش پایایی از ضریب نرخ ناسازگاری ماتریس‌های مقایسه زوجی فازی مثلثی استفاده شد و با توجه به اینکه این مقدار کمتر از 1/0 است؛ پایایی پرسشنامه تأیید شد. نتایج پژوهش حاکی از آن است که مهمترین موانع در راستای پذیرش فناوری سبز به ترتیب اولویت عبارتند از: موانع فرآیندی، موانع فردی، موانع اجتماعی، موانع فرهنگی و موانع مشتریان. همچنین، شاخص «عدم توجه به مسائل زیست‌محیطی از سوی دولت‌مردان» مربوط به عامل «موانع اجتماعی» بالاترین امتیاز را در بین شاخص‌ها به‌دست آورد.
کلیدواژه‌ها
عنوان مقاله [English]
Identifying and Analyzing Barriers of Green Technology Adoption (Zanjan Power Distribution Company)
نویسندگان [English]
- ebrahim rajabpour 1
- Mohammad ‏‏ Moradi 2
- Abdolkarim Hosseinpoor‏‏ 3
1 Assistant Professor, Department of Business Administration, Faculty of Business ‎and Economics, Persian Gulf University, Bushehr, Iran
2 Ph.D., Human Resource Management, Lecturer, Department of Management ‎and Accounting, Zanjan University, Zanjan, Iran ‎
3 Assistant Professor, Department of Economics, Faculty of Business and ‎Economics, Persian Gulf University, Bushehr, Iran
چکیده [English]
Due to the increasing demand for environmental protection from various stakeholders; adopting a green technological solution tailored to the operational characteristics of each organization is a fundamental task for achieving sustainable organizations. Therefore, the purpose of this study is to identify and analyze the barriers to the adoption of green technology in the electricity industry. The present study in method is quantitative; it has an applied orientation and survey strategy. The statistical population of the study is the employees of Zanjan Power Distribution Company. In the first step of the research, to identify barriers and effective indicators in order to accept green technology, the research literature was reviewed and a focus group was held. In the second step of the research, fuzzy hierarchical analysis technique was used to rank the identified factors and indicators. The data collection tool is a researcher-made questionnaire. In order to assess the validity of the questionnaire, face and content validity were used. Also, to measure the reliability, the incompatibility rate coefficient of triangular fuzzy pairwise comparison matrices was used, and considering that this value is less than 0.1; the reliability of the questionnaire was confirmed. The results indicate that the most important barriers to the adoption of green technology in order of priority are: process barriers, individual barriers, social barriers, cultural barriers and customer barriers. Also, the index of "lack of attention to environmental issues by government officials" related to the factor of "social barriers" received the highest score among the indicators.
کلیدواژه‌ها [English]
- Environmental
- Technology
- Green Technology
- Green Technology Adoption
- Electrical Industry
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